About Living
From our network, for our network.
Living began when The Prid's clients abroad asked us to look after their property in India. Today it manages every property an NRI family owns — like an investment.
Our mission
Confident, hands-free ownership — from anywhere in the world.
Every property in your portfolio — bought, sold, rented and maintained by one accountable team on the ground. One owner. One point of contact. Every property, managed as a portfolio.
Our vision
One partner for every property they own.
We don’t chase buyers or tenants from the open market. We serve NRI families who already trust us — and keep every home they own in investment-grade condition.
Where we come from
How Living was born.
2021
The Prid is founded
An AI-driven technology company delivering enterprise-grade digital, security and software solutions to institutions and businesses across India, the GCC and Singapore.
Built on trust
A loyal, global client network
Years of delivering for institutions and enterprises — the Ministry of Defence, Oman among them — built a network that trusts us with what matters.
A network abroad
Homes and land back in India
Many of those clients are NRIs — successful overseas, with property back home and no one on the ground they could rely on.
Today
Living is born
They asked us to look after their property. Today that is a dedicated practice — portfolio management and community support, run for our network.
Our values
What we hold to, on every home.
Calm
We remove noise, not add it. Simplicity is our highest form of luxury.
Warmth
Every interaction is human first — considerate, patient, never transactional.
Refinement
Details are not decoration. They are how trust is quietly earned.
Care
We treat your home, your family and your time as if they were our own.
Leadership
The people behind Living.
A close team on the ground, backed by The Prid’s 30+ specialists, each looking after one part of your experience. Full profiles are available on request.
Managing Director
Setting the direction and holding the standard.
Head of Property
Sales, valuation, and the homes we choose to represent.
Head of Platform
The technology that keeps communities calm.
Head of NRI Concierge
Care for homes and families from afar.
Why Living
Because a property abroad deserves better than favours.
You shouldn’t have to rely on relatives, three brokers and a folder of paperwork to look after a home you can’t visit. Living gives you one accountable team, run by people who already know you.
Future vision
A single, intelligent home for living.
We're building toward a future where an assistant understands your home, communities run themselves quietly, and everything from a first viewing to a decade of living feels like one seamless, premium experience.
Come say hello
We'd love to show you what Living feels like.
A short, unhurried conversation about the property you own in India — no pressure, no jargon.
About Living by The Prid
Living began when The Prid's overseas clients asked us to look after their property in India. Today it is a dedicated practice for NRI owners — sales, rentals, maintenance and community support.